Our results indicated a way forward for future advocacy campaigns. In contrast, respondents who kept their cat outside exclusively rated descriptive norms as influential on their own behaviour. For respondents who were intermittently bringing their cat inside, veterinarians were a key injunctive normative influence. We found an interaction between normative beliefs (injunctive and descriptive) and past behaviour. Bringing cats inside for the benefit of native species was weakly correlated with intention. Specifically, attitudinal beliefs focussed on the benefits to the cat of being inside or the positive impact on the owner were correlated with intention. Key results.Attitude and normative beliefs were strong predictors of intention.
#Wandering willows tpb drivers
We adopted an information-theoretic approach to make inferences about the drivers of intention to bring cats inside. Visitors rated 24 belief statements and four behavioural-intention questions on a scale of one to seven.
A self-report questionnaire was distributed to zoo visitors based on the theory of planned behaviour. We assessed the degree to which different socio-psychological factors (attitudes, subjective norms, and perceived behavioural control), past cat owner behaviour, demographics and group membership explained intentions of zoo visitors to bring cats inside. To harness the collective conservation impact of owners keeping cats inside, advocacy campaigns need to be based on empirical evidence regarding potential drivers to change cat-owner behaviour. Cats can have substantial negative impacts on native wildlife.
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